COMPANY

Mission Statement

Parlux is the most sought after hairdryer to work alongside with the most cutting edge and best hairdressers around the world. PARLUX complies with their most demanding needs by offering a wide range of professional tools designed to meet the specific requirements of high performance and reliability. The most modern and dynamic company that offers innovative technologies in design, assembly, testing and assistance concerning professional products aimed at demanding and continuously evolving customers.

Strategy

The PARLUX (blueprint or scheme, Model) has always been inspired by a clean clear lines and simple symmetrical shapes that guarantee perfect efficiency and simplicity of use.

"Simplicity" is the feature that distinguishes the "elegance" of the PARLUX products, together with being made of high-quality and state-of-the-art materials, hence making it a leader over the last few decades.


Values

• Respect is the fundamental value that characterizes everything PARLUX does.

• Respect for our customers by continually investing in developing the features of our products including noise reduction while always maintaining reliable quality!

• Respect for our national & international Partners as building long-term relationship with them is vital to PARLUX’s success.

• Respect for all the employees, who work daily alongside the company making it the best it can be.

• Respect for the merchants by acknowledging their rights and keeping PARLUX a recognized name in the industry.

• Respect for the Environment making sure our dryers are the lowest EMF dryers and "Eco Friendly".

Reliability and Endurance

Well… that is what PARLUX products are built to.

Especially for hairdryers, reliability is an important feature starting from the design stage and is applied to every single component to provide the following:

Durability: every motor used by PARLUX guarantees at least of 2000 hours of trouble-free operation
Efficiency: the maximum of air power flow in cubic meters/hour, with variable output and calibrated temperature balance
Silence: noiseless motor
Balance: no vibration
Light: reduce joint pain
Strong materials: casing to prevent breakages from getting dropped
Consistency: the high quality level of our products
Reliability: Parlux adheres to the strictest national and international standards (EN 60335-1 – EN 60335-2-23) certified by the IMQ, SASO, CSA, SGS, TUV, CCC, PCBC, KUCAS, SISIR, SIRIM, compliant with the strictest health and safety standards after rigorous testing, which PARLUX possesses for the peace of mind of stylist.
Quality: Our Quality Management System achieves ongoing improvement of company activities.

MADE IN ITALY

Each Hair Dryer is made in Italy with an advance manufacturing process and high quality checks at every step of the way.